The following "Question & Answer" style guidelines are crucial for preparing your custom and large format products files for print.
Click on each question to display the associated answer. Send your digital files(s) to art@DavidsonSpeed.com.
We accept only PDF files with outlined fonts. These files are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before sending.
When exporting from any program such as Indesign, Illustrator, CorelDraw, MSPublisher or MSWord, use these settings to make sure your .PDF files export correctly. Export settings for .PDF files are:
a. Adobe PDF Preset is set to: Press Quality or PDFX1A/2001
b. Compatibility is set to: Acrobat 4 (PDF 1.3)
c. Compress Text and Line Art is set to: Off
If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job. You should always start and finish your designs in CMYK color mode.
Low resolution files may be printed as is or will be placed on hold until we receive new files, slowing your turn-around. For quality print, we only accept 300 dpi or above files.
Bleed must extend AT LEAST .0625” further than the cut line. Please keep all text and anything you do not want cut at least .125" away from the cut line. When sending your .pdf, make sure you include crop marks so we can cut the job correctly.
Yes, but if the border is too close to the cutline, it may be cut off-center slightly.
Davidson Speed Printing requires Print Ready files with proper rotation. Files submitted are printed HEAD to HEAD as-is based off your files. Make sure to set up your files so that when we print them HEAD to HEAD the final product will read the way you would like. Also, front and back files need to be set up either both sides vertically or both sides horizontally.
Any transparency issue can be resolved before saving your file. To prevent this, never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK and flatten before sending.
Primarily used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files.
No. We are now specifically set up to process one side at a time, and this requires that each side of a job must be on a separate file. Not separating files will cause delays and you might have to send the files again. Remember to separate the pages of your .pdf files as well.
When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.
Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like. We recommend using C 60 M 40 Y 40 K 100. This will give you a deep, dark, rich black.